Are you also someone who is wondering to build a beautiful website for your business to grow your business globally on online platforms, but don’t know how and from where to begin. Don’t worry if you are in this category you are at right place. But before jump into the procedure of making any website let’s discuss the importance of a website.
why a website is so important?
In order to gain new customers, you need to understand where your prospects go when they are looking to find suppliers, research suppliers, and make a purchase. In today’s world, the place where most people go is the internet, specifically a search engine like Google, Yahoo, or Bing. These search engines are the most serving search engines.
Everyone says the world is now in our hand or on our fingertips, And yes it is true because there is everything available on the internet what we need. The world of the internet is really splendid and interesting. we can share our thoughts, can sell products and services, we can get entertained on the internet. Internet is evolving every single day and it gets crowded as well.
In recent years we saw many small and large businesses shifted to online platforms because of the pandemic coronavirus. Because it’s become hard to earn living by doing traditional marketing.
Last month I was surveying small businesses having a website or not. I called so many business owners registered on google business but many of them don’t own any websites. I called approx on 500 numbers and you won’t believe only 10-20 % of business owners own their websites. Then I decided to write this article to help all those businesses take a step head toward website creation for their business to grow globally.
So Let’s dive in the depth of website development and its importance
If your business has gotten this far without a website, you might be wondering: do I need a website for my business? What’s the point if my business is already successful without one?
The short answer is that there has never been a better or more important time to invest in a website for your business. A website offers a wide variety of benefits for small businesses, and most of these benefits increase in value exponentially year over year, just like the Internet itself.
In today’s world Website has become the face of any company out there. It upgrade the quality of your business also it guaranteed better customer experience.
A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase. Because without confirming the quality of your product or services no one is going to purchase a single commodity or service from you.
what are the top 10 reasons for having a website for your business?
1. A website makes you look professional
Yes, a good responsive website makes you look very professional because you follow the demand of the market and keep you one step forward from your competitors. 84% of consumers think a website makes your business more credible than companies who only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has.
2. You Need to Be Discoverable in Search Engine Results
People don’t just browse the Internet to discover companies they want to do businesses with; more specifically, they visit search engines. 93% of online experiences start with a search engine. And nearly half of these searches are for local businesses.
So, you need to have a search-optimized company website that can rank well in search engine results. This will ensure consumers are able to find, and connect with, your business.
3. Reach All Corners of the World
A professional business web design gives you an instant global presence and allows your business to capture customers from around the world. This has the potential to greatly increase your customer base. If you can service customers nationally or globally, a website that reflects that is a must for prospects that are researching your business.
4. Around-the-Clock Access
With the help of the internet, consumers can now literally shop online around-the-clock. The only way businesses can reach all of their potential customers is to have a good business web design that will allow them to shop or research the company any hour of the day. In an example such as ours, we usually receive 1 to 2 leads overnight while we are all sleeping. That would not be possible without a website.
5. A website can encourage customers to contact you
A website is a great place to make your contact information easily available to potential customers. You can even publish your contact information in a header or footer so it appears on every single page. Snakes and Lattes, a small chain of board game cafes, has placed phone numbers for all four of their locations in their website footer:
6. It Can Help Your Business Grow
If you’re hoping to expand your business and bring in new customers, having a website is an important strategy. Small businesses who’ve experimented with launching a website report being happy with their success. Surveys on small business’ websites show that 81 percent of companies that launched sites saw their business grow, and 97 percent of small business owners would recommend having a website to other small business owners.
7. Fading Social Media Reach
If you think having a page on social media is enough to attract new customers, think again. It is not enough to have a Facebook page, because every other business has it. Facebook claims that people in 2018 spent 50 million fewer hours on Facebook than they did the year before. Therefore, many companies are now switching to building websites instead of relying on social media networks only. While social media networks have the potential to increase business, banking just on them can be a huge mistake that can cost in the years to come.
8. Your website establishes your place in the industry
If your competitors aren’t online yet, they probably will be soon. Establish yourself as a leader in your field by building a high-quality website first.
If your competitors are online, you have a different kind of opportunity: you can build a website that’s completely different from your competitors’ sites, showing potential customers what makes your company stand apart.
9. Showcase Your Offers
It cannot be stressed enough that a website is the first interaction of your target audience with your brand. How you position your business is totally in your control. Add to it, you can not only display your offerings with features but also provide short video tutorials or downloadable PDF instructions. You can also highlight your awards, testimonials and all the features that can alleviate your visitors’ pain points. This increases the average time your customers spend on the website and perhaps influence their decision to contact you..
10. It’s an Easily Accessible Data Center
Another great reason why a website is important is that it can also act as a data center for your own employees, customers, and your prospects. Having lots of relevant information on your website not only a great resource for your customers, but it will also help you rank higher in Google search results. You can check your growth statics for betterment in your online presence.
Tips to Get Started
Now that you’ve understood why have a website, let’s look at some ways to get started. First things first, choose a web hosting service. There are several companies that provide both domain and hosting services.
Choose a Domain Name
Ideally, your domain name should be that of your company name. In case, it is not available, you can choose a domain name that reflects your business line. Make the domain name catchy and distinctive. The domain name is a powerful marketing tool that you should fully utilize.
Web Hosting Service
Opt for a web hosting service that is credible with a strong reputation. Choose a service provider that can accommodate changes quickly and economically. This will come handy especially when your business expands, downsizes, or has other important updates.
Website designing has to be a product of several brainstorming sessions as building it is not as simple as you may think. Make sure your website template is easy to navigate and doesn’t resemble your competitors. After all, you don’t want your business to look similar to your competition.
Having a professionally designed, brand-differentiating website is critical to increasing sales, boosting the bottom line, and growing your business. It gives you a chance to be in front of the right target audience with your brand’s story. Moreover, having a basic website costs some pennies and can provide huge returns over the long run.
So, do I need a website for my business? The final verdict
Hopefully, by now you’ve realized that the question isn’t “do I need a website for my business”, but “can I afford to not have a website in the digital era”. And the answer, if you want to continue thriving in the long term, is no. A website is one of the best investments any business can make in its future.
If you have read this blog post until this point, please comment and let us know what you have to say about marketing or is this article helpful to you.
Now it’s your turn to grow your business online.
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services.
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