If you’re here, you’re probably wondering what SEO is and how it works. Let’s dig deeper.
In this post, we will explain to you what is SEO, 6 different types of SEO & why they are important to plan your organic search strategy to rank higher in organic search listings amongst your competitors.
What is SEO?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
As you all know, this is the very basic definition of term “SEO” and also easy to understand but the story does not ends here.
SEO is a very vast concept, and it takes some time to master over it. Without implementing it you will never get a clear concept of SEO. Have you created your own WordPress blog/ website then it’s high time to start practicing on it and get exact vision of how its works. With the SEO plugin, you can go ahead and start optimizing your website.
How exactly SEO works?
Search engines are like libraries for the digital era.
Or we can say it doesn’t store copies of books, they store copies of web pages.
You type any keyword on google, bing or any other search engines you will get a lot of web pages in front of you from which you easily select one and get the answer of your question.
Do you ever think how these lists comes on your screen within a minute.
Whenever you type a query into a search engine, it looks through all the pages in, its index and tries to show you the most relevant results to the user.
Search engines want to provide the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for.
To do this, it uses a computer program called an algorithm.
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages, and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.
There are many benefits of implementing SEO for your business. By improving your SEO, you can work to expand your visibility on the search engines.
This helps you reach and engage more potential customers. By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.
I hope till here you must be clear about what is SEO and how does it works
Now let’s dive in to our next topic that is:
Benefits of SEO & Why Every Business Needs SEO.
- SEO traffic is more likely to convert: SEO traffic is more likely to convert than other sources of traffic. In fact, search traffic has the best conversion rates for most websites. By positioning yourself on search engines, you are positioning your business to win more conversions.
- SEO does not involve any paid advertising: You do not have to advertise if you have strong SEO standings. You can increase your website traffic without having to pay per click. An effective SEO strategy can help you scale back your advertising dollars, and invest it in more efficient areas.
- SEO increases your brand awareness and equity: Conversions aside, SEO will also build your brand equity. In other words, SEO will help people become aware of your brand. Awareness is important because your website visitors may not always be ready to purchase. However, by being aware of your offerings, they may purchase in the near future.
- SEO is measurable: SEO is measurable. You can measure your conversions and the source of conversions. You can also measure the progression of your website rankings and organic traffic. With the right tools you will be able to measure which search keywords are the most valuable to your business.
- Your competitors are using SEO to grow: Kill or be killed. Your customers start their internet journey with a search. Your contender are using search to grow their business. In fact based on a recent study, 61% of these marketers stated that optimizing their website is their top priority.
Sooner or later, if you are not using search to grow your business, you will not have a business!
Types of SEO Explained in Detail
In this paragraph, I will explain to you 6 different types of SEO & how they are important to plan your organic search strategy to rank higher in organic search listings amongst your competitors.
White Hat SEO:
White hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines’ terms of service.
These tactics stay within the bounds as defined by Google. Examples of white hat SEO include:
- Offering quality content and services
- Fast site loading times and mobile-friendliness
- Using descriptive, keyword-rich meta tags.
- Making your site easy to navigate
Implementing White Hat SEO practices is the best way to create an ethical, sustainably successful website and business.
Black Hat SEO:
Black-hat SEO is the exact opposite of white-hat SEO. Black hat SEO is a set of practices that go against search engine guidelines and are used to boost a website’s search rankings. Black hat SEO techniques ignore searcher intent and attempt to bypass best practices by cheating the system and gaining search visibility through unscrupulous practices
Top three reason why you should always avoid BLACK HAT SEO.
- This will lead to lower search rankings or even cause a site to disappear from search results entirely.
- It only originate short-term results.
- It creates a poor, annoying, or misleading experience for audiences.
So If you want to gain long-term search visibility and build trust with users, avoid black hat SEO. Stick with ethical and sustainable practices for SEO.
Grey Hat SEO:
It is what its name suggests. It’s somewhere in the middle of white and black and if used by a professional, can still be effective.
However, it’s safe to say that taking a grey hat approach is playing with fire if you’re not 100% sure of what you’re doing and since we’re predominantly content-led now, it’s not something I would recommend.
Grey hat consists of techniques such as:
- Purchasing old domains
- Duplicate content
- Link buying
- Social media automation and purchasing followers
Some SEO companies use grey hat tactics, but the best ones don’t. The short-term advantage, much like black hat (and many of these tactics overlap into black hat) don’t make for a long-term business. While grey hat might gain you some traffic initially, it won’t last, especially if you get caught out.
In essence, with modern content marketing and SEO, white hat wins out. The web is highly competitive, we all know that and so in order to ‘beat the system’, the best way is to work with it and invest in the future of your site.
On Page SEO:
All the measures you take to make your web page rank higher on search engines falls under this umbrella. On-Page SEO includes authoring high-quality content with the sole purpose of it proving helpful to your website visitors, adding meta tags to help Google bots better understand your content, using HTML tags to highlight headings and other content elements and ensuring there are no broken links or duplicate content/pages. Cleaning up the URL structure and having an ordered naming system for various similar pages that fall under one category, choosing images that are not too big while writing descriptive file names, etc. are just a few other on-page SEO techniques.
Top On-Page SEO Factors That Affect Webpage Ranking
- Site Speed
- Content Tags
- Keyword Research and Usage
- Use of Quality Content
- Content Freshness
- Use of Simple and Readable Content
- Use of Alt Tags
- URL Structure
- Social Media Sharing
On-page SEO helps you build a loyal reader/customer/site visitor base with numerous repeat visits. This way, not only will word of your unique UX offering spread, but you will also be able to climb to the top of Google’s SERPs for important search keywords and stay there.
Off- Page SEO:
Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media, and local SEO. Or in other words, generating traffic to your site and making your business appear like the real deal it is.
Building backlinks is at the heart of off-page SEO. Search engines use backlinks as indications of the linked-to content’s quality, so a site with many high value backlinks will usually rank better than an otherwise equal site with fewer backlinks.
There are mainly three types of backlinks out there, defined by how they were earned: natural links, manually built links, or self-created links.
Natural links: are editorially given without any action on the part of a page owner. For example, a fashion blogger adding a link to a post that points toward their favorite brand is a natural link.
Manually built links: are acquired through deliberate link-building activities. This includes things like getting customers to link to your website or asking influencers to share your content.
Self-created links: are created by practices such as adding a backlink in an online directory, forum, blog comment signature, or a press release with optimized anchor text. Some self-created link building tactics tend toward black hat SEO and are frowned upon by search engines, so tread lightly here.
Now let’s have a sneak peak on off-page SEO checklist
This one is a very important step in the whole SEO process. If there are problems with your technical SEO then it is likely that your SEO efforts will not generate the expected results.
It refers to the process of optimizing your website for the crawling and indexing phase. With technical SEO, you can help search engines access, crawl, interpret and index your website without any problems.
improving the technical aspects of a website in order to increase the ranking of its pages in the search engines. Making a website faster, easier to crawl and understandable for search engines are the pillars of technical optimization.
This SEO is part of on-page SEO, which focuses on improving elements on your website to get higher rankings.
characteristics of a technically optimized website?
A technically sound website/blog is fast for users and easy to crawl for search engine robots. A proper technical setup helps search engines to understand what a site is about and it prevents confusion caused by, for instance, duplicate content.
Here, we’ll shortly go into some important characteristics of a technically optimized website.
- It’s fast
- It’s secure
- It has an XML sitemap
- It’s crawlable for search engines
- It doesn’t have (many) dead links
- It doesn’t confuse search engines with duplicate content
Is SEO dead?
Almost every time Google makes an update to its algorithm or to its SERPs features, this question is trending. The answer is “no.”
It is one (very vital) pillar of your digital marketing strategy. New customers will see your brand multiple times before deciding to do — not only in Google search but also on many other platforms such as social media, TV, radio, YouTube, on review sites, Google My Business, etc.
As you now know, these can all help with your Search Engine Optimization, and they all bring benefits to your business in their own right and, therefore, can all necessary for your digital marketing strategy to be successful.
So, an intelligent digital marketing strategy will use SEO to help drive other aspects of your marketing, and vice versa.
I hope this article gave you a good idea about search engine optimization . Once you implement it and see the results, you will get more idea about it.
Any questions? Leave a comment.