Stop Making Silly Excuses For Why You “Can’t” Learn Marketing
Let me guess. You started your blog/website, shop, or business because you wanted to live the dream. You wanted to make some money doing what you love, immerse yourself in projects that are truly your own, and pursue what you’re passionate about. Sound familiar? Well, I have some good news for you:
So if you wanna learn some magical tricks and tips to bloom your marketing strategy… I am here for you to drag you out from your confusions about marketing. This article will be useful for bloggers, professionals, freelancers, mentors and entrepreneurs).
In this article we are going to learn some basic laws of marketing and also gonna cover those digital marketing terms which are useful but hard to understand.
What is niche ,how it work, What is SEO (Search engine optimization), e-mail marketing (why quality content is important), Lead Generation, Lead Nurturing, ROI (Return On Investment)
But before we jump into these technical terms first lets know some basic concept of marketing because marketing is recognized as the most important or significant activity in our society. Without marketing your product is nothing to do with.
“ignoring marketing is like opening a business but not telling anyone”- KB Marketing Agency.
Let’s try to understand the definition of marketing and also get a sense of its importance, reach, and radius in business, corporations, organizations, and your life.
These are some important points or topics which we are going to cover in this particular article.
- The fundamentals of marketing
- Digital marketing vs. Traditional marketing.
- CATT Marketing Funnel
- Integrated Digital Marketing
- Personal Branding: MassTrust Blueprint
- What is marketing? What are the fundamentals of marketing?
Marketing is just not selling. Marketing is neither just a business function. Marketing is a lot more complex than selling and just being a business function. In a path breaking article ‘Marketing is everything’, Regis McKenna has stated, ‘Marketing today is not a function; it is a way of doing business. Marketing is not a new ad campaign or this month’s promotion… Its job is not to fool the customers, nor to falsify the company’s image. It is to integrate the customer into the design of the product and to design a systematic process for interaction that will create substance in the relationship.’
Make sure while marketing your product you make a long-term relationship with your customer.
The aim of marketing is to make selling superfluous. Marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available.
These are key points you must know before marketing a product.
1.knowing what the customer wants before planning to make it, offering products which the customer wants to buy, not produce which we find convenient to manufacture;
2.organizing a distribution system which matches customer’s habits — not the habits of our industry; and
3. taking production and distribution decisions based on the feedback from the marketplace.
One can be successful in marketing by giving the customer what they want at the right price and making it available at the right place and in the right quantity. Marketing is a planned selling effort.
The four Ps of marketing
In the late 20th century, marketing thought leaders developed the concept of the “Marketing Mix,” a set of concepts and tools that help companies achieve their objectives within a market. At the core of this model are the four Ps
Digital marketing v/s traditional marketing: what’s the difference?
Before we get into the nitty gritty details of digital marketing vs traditional marketing, let’s first look into some of the basic ideas you need to understand clearly
Traditional marketing is a type of marketing that is hard to ignore and includes the traditional ads we encounter on a daily basis. Many of the common and most tried offline marketing tactics come under the following five major categories:
- Print (magazines, newspapers, etc.)
- Broadcast (TV, radio, etc.)
- Direct Mail (catalogues, postcards, etc.)
- Telephone (telemarketing, sms marketing, etc.)
- Outdoor (billboards, fliers, etc.)
Downside of Going Traditional
While traditional marketing is still effective, it’s not the only way to make your product popular among your target market. Today, technology has grown and is enabling businesses to connect to their audience like never before. Which is why it’s important to consider the drawbacks of traditional marketing before investing in it.
I hope you are now very clear with the term traditional marketing and also with its drawbacks.
Now lets dive in the term digital marketing which is very necessary to understand for your business growth, because the whole world is now rotating around this specific type of marketing.
Digital marketing or online marketing refers to the marketed related work that a business does through the Internet or an electronic device such as a mobile phone. Any business (regardless of its size) can leverage digital marketing to reach out to their target market, connect with prospects and convert more of them into customers/clients.
The reason why digital marketing is crucial for a business today is because the Internet is becoming one of the most used tools. More and more people are logging on the web to carry out their day to day activities, which includes purchasing goods and services.
If you look at the past decade you’ll see that online marketing has grown exponentially.
So when it comes to digital marketing vs traditional marketing, it’s clear that that digital as a definite edge.
What Do the Stats Say?
Keeping the current growth of digital marketing in mind, particularly in the U.S., it won’t be long before digital ad spend takes over traditional advertising such as television ads. As of today, 60% of marketers across various industries have already shifted their efforts towards digital marketing.
Here are some more stats to help you understand the growth and prominence of digital marketing…
- More than 80% of shoppers/buyers do their research online before investing in a product/service.
- Almost 60% of U.S. adults use Facebook on a regular basis.
- 94% of B2B marketers are actively using LinkedIn for marketing.
- Mobile will be accounting for over 70% of digital ad spend by 2019.
- 90% B2C businesses report social media as being the most effective content marketing tactic.
But wait for a while before jump in to conclusion.
Because there are pros and cons to everything
Ultimately both types of marketing have their benefits and downfalls, but the key is understanding your specific marketing needs, considering your budget and understanding your target audience.
CATT Marketing Funnel
The CATT marketing funnel stands for content, attention, trust and transaction. Content — Foremost important thing is to know your right niche. Once you find out the right niche for yourself, start creating quality content through blogs, videos etc., which will help the user to consume the right information and make informed choice for themselves.
Still not clear with the topic.. Don’t worry! We’ll discuss this more in a minute.
n= Niche : Full form of niche is, Nurturing Intelligence Cognizance Harnessing Entrepreneurship. A niche is a focused, targeted area that you serve particularly well. It is small (and the smaller the better). It is specific. It is known to you. Your success and wealth depends on the niche you choose.
So it is important to find niche as, “if you try to become everything to everyone, you will be nobody to everyone”– unknown
1. Content: The most important step of this funnel is a good and quality content because quality content will attract quality audience/client, who maybe later going to become your customer. why content is so important to your overall marketing strategy: It educates your audience to make smarter purchasing decisions. You can fuel content with SEO, helping you attract more leads through search engines. Content can be shared to enhance your social media strategy too.
Create content that’s targeted, personalized, and persuasive to achieve your goals. Here its very important to play or serve in smarter way.
2. A= Attention : Once you have crated the quality content, now you need to drag attention using SEO, Paid ads, Social media, etc. (here social media can be proven as best tool).
3. T= Trust : Building trust is very important as it pushes a person to take any action. It would be easy for you to sell your product if your leads rely on you. You need to maintain good relations with your readers through emails. Always nurture your leads with quality content so they trust your words and get ready to go one step forward. This is the time to engage and build a relationship with the audience and nurture those leads.
4. T= Transaction : Last but not the least, doing successful transection .This is the process where you convert your leads into the customers with organic sales methods. Without sales you cannot convert your leads into the customers.
Integrated Digital Marketing
Integrated digital marketing process effectively utilizes all the digital marketing technologies available today and in such a way that the strengths of each method is used in the most effective manner.
Some of the common digital marketing methods are:
- Search Engine Marketing (PPC)
- Search Engine Optimization (Organic Traffic)
- Email Marketing
- Social Media Marketing
- Digital Display Marketing
- Content Marketing
CONTENT: As the world moves online, content is king. Businesses are using content marketing to convey their brand message to key audience segments. The most important thing to keep in mind when content marketing is that the content you produce must not be salesy. Whatever blogs, videos, or eBooks.
SEO:Search Engine Optimization is important for all the content we create. This is not done by simply putting the keywords in the content. Google is smart enough to find the relevant content for the user. So don’t try to fool google. If you simply fill your content with keyword without any relevant terms ,it will reject you.
Email: The best communication tool available to online marketers today. Works best when used with permission (opt-in subscribers). Helps send out information about new content and follow up with the prospects to remind them about the product or service they want to buy.
Social Media: Social media is a good way for engaging and interacting customers. The more you communicate with the audience, the more chances you have of conversion. Set up a two-way communication with your target audience so that their wishes are known and their interest is catered with ease.
Paid ads. : Digital ads can be personalized to maximize relevance to your target customer. This, in turn, maximizes conversion rates. And because it’s digital, you can track virtually every step your customer makes in relation to your ad. This allows you to achieve an ROI not possible through other means.
Why personal branding is so important?
Building a personal brand has never been more important than it is today. Anyone with access to the internet and social media can build an audience, position themselves as an expert, and start attracting clients for their business. And that’s exactly what a lot of people are doing.
While it’s great to see that so many people are embracing their entrepreneurial spirit, this also means that every self-employed freelancer, independent contractor, and entrepreneur will soon face more competition than they already do. The key to differentiating yourself from your competition is building a personal brand.
Most people are more interested in following other people than they are in following specific companies. Therefore, building an audience for your personal brand can actually help increase exposure for your company.
Elon Musk, for example, has more Twitter followers than 3 of his companies (Tesla, SpaceX, and SolarCity) combined. The same is true of Richard Branson (Virgin), Arianna Huffington (Thrive Global), Gary Vaynerchuck (VaynerMedia), and countless other highly successful entrepreneurs. They all have strong personal brands that they leverage to increase exposure and attract more customers for their companies.
This is the best blueprint to follow for enhance or develop your own personal brand called #masstrust blueprint recommended by my digital mentor DIGITAL DEEPAK
Building a solid marketing strategy is essential if you want your business to succeed. No matter how great your product or service is, if no one knows about it, you’re not going to post those winning sales numbers. Customers don’t just magically turn up out of the blue, you have to earn the right for their attention.
“A brand is no longer what we tell the consumer it is- it is what consumer tell each other it is.”- SCOTT COOK
And this is all i learned in this week 2 assignment of DIGITAL DEEPAK INTERNSHIP PROGRAM.
If you have read this blog post until this point, please comment and let me know what you have to say about marketing or is this article helpful to you.